Sport » Karren Brady
Karren Brady
Karren has already packed a lifetime into her short career, starting off in radio with LBC at the tender age of 18. After a brief spell at Saatchi, she joined David Sullivan's Sports Newspapers, becoming a director at age 22. David added Birmingham City to his business empire and put Karren in charge two years later. When the club floated on the AIM in 1997, she became the youngest MD of any UK PLC. Her speech concentrates on the development of Birmingham City as a business, in particular its transformation from a shabby also-ran to one of the most successful clubs outside the Premiership. As she said: Persistence and determination should be the aim of any business that wants to succeed. It is important never to look back, as it is always time wasted. Concentrate on the future. Do what you do best and don't be side-tracked.
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